Coronavirus (COVID-19) Notification


Position Summary

The Events Specialist is responsible for all aspects of trade shows; from working with vendors, equipment logistics/planning, post-show analysis and budgeting. Travel domestically (USA) for extended periods (weekdays/weekend) as necessary. Role requires in-office presence to pack supplies to ship to the shows.

Job Responsibilities

  • Plan and budget all aspects of company events including tradeshows, virtual tradeshows, conferences, and corporate events: prepare budget reports, manage payment schedules, maintain records of all orders and transactions, maintain event calendars/schedules, organizing people, organizing support content.
    • Physical tradeshows - create booth layouts, determine machinery display, coordinate services, etc.
    • Virtual tradeshow – plan showcase content with our graphic designers. Manage showcase portals, organize company showcase and provide portal/platform orientation for virtual company participants
    • Corporate events – work with stakeholders to plan, prepare and deliver all aspects of the event
  • Work with sales groups and product managers to determine sales goals related to the event
  • Work with vendors and exhibition organizers and contractors
  • Manage visitor/registrant/lead enquiries and leads and support CRM processing
  • Coordinate company attendees, book and manage hotel rooming via housing bureaus
  • Prepare and pack all items necessary for event shipment to and from the events
  • Maintain inventory of events/tradeshow capital assets
  • Work with engineering and manufacturing for any required equipment fabrication
  • Travel to trade show/event for supervision of setup/dismantle
  • Convey event and tradeshow information to people inside the company and plan, prepare and distribute, with help from others in marketing team, event associated communication pieces, for publicity of our attendance.
  • Contribute to development of marketing messages and materials
  • Identify and recommend improvements related to processes and procedures
  • Assist with the sales and marketing database (CRM) to support ROI reporting and campaign performance
  • Convey and maintain the Heat and Control brand voice across all areas of the event
  • Support the global marketing team and partner with product teams to develop and implement marketing projects.

Required Education and Experience

  • A Bachelor’s degree in Communications or Marketing or work experience relevant to the function
  • Minimum of 5 years’ experience in a North American events/tradeshow role, developing plans and strategies
  • Experience and understand tradeshow organizer procedures and navigate for planning and budget outcomes
  • Map/draw booth layouts using design tools that incorporate all elements of a tradeshow booth such as equipment, signage, rooms, and electrical layouts
  • Experience in logistical planning and management of asset shipping to and from tradeshows
  • Experience in B2B marketing, engineering/manufacturing industrial
  • Excellent written and communication skills with experience in documenting procedures for others to follow
  • Strong organizational, people management and project management skills
  • Microsoft Office Suite / Office 365 / Teams / SharePoint / Adobe Creative Suite / MS Dynamics CRM
  • Other factors that will provide an advantage: Spanish speaking/writing, tenure with a tradeshow related organization, an eye for efficient booth design and strategic branding

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