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Case History

Belt-friendly breading applicators help Brakebush Brothers increase productivity


Conveyor belts take a beating on hard-working breading applicators. Constructed of thin wire and subjected to long hours of operation, multiple turns, varying loads, and high stresses, these conveyor belts traditionally have a short lifespan.


After installing new Heat and Control breading applicators, Brakebush Brothers, Inc. (Westfield, WI) reports belt life has greatly improved.

Founded in 1925, Brakebush is a leading processor of chicken tenders, strips, formed nuggets, and patties for retail, foodservice and deli outlets. In order to improve uptime, Brakebush installed a new coating line from Heat and Control on a fully cooked chicken production line. The new line included a SureCoat Breading Applicator equipped with an automatic belt tensioning system. In addition to maintaining consistent belt tension, the system works like a shock absorber to prevent belt damage during abrupt belt load changes.


“Based on our maintenance records, we have increased belt life to 8 months since switching to the SureCoat breaders,” explains Martin Beringer, Process Improvement Manager. “We run our breading applicators up to 16 consecutive hours each day. Any time a breader belt fails the entire line must be shut down for belt replacement, and that quickly gets very expensive,” he explains. “Longer belt life is a big improvement,” adds Beringer, “and the SureCoat breaders have proved to be reliable and durable.”

Brakebush was so pleased with the equipment they installed another coating line in January 2010. “We’ve standardized on Heat and Control breading applicators because they are robust and easy to operate,” states Beringer. They also have a lifter conveyor that lets you adjust the breading bed density and also prevents break-off jams (breading jams at the infeed end),” he adds. “We run flour, crumbs and J-crumbs on the same breader and its operation with all coatings is excellent. We are also very pleased with the service and support provided by Heat and Control,” concludes Beringer.

For more information on our SureCoat Breading Applicators please visit our Batter & Breading Applicators equipment page.

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